Client

Coca-Cola Europacific Partners × DeliverMore

Service

Visual Design

Increasing Uber Eats revenue through clear visual communication

Main Project Image

DeliverMore is an application developed by Dashmote that helps restaurants increase their sales on Uber Eats, in collaboration with Coca-Cola. The goal of this project was to clearly communicate this value proposition to restaurant owners in a simple and actionable way. This project was developed during my internship and focused on translating a complex digital service into a clear offline communication piece. The challenge was not only visual consistency with the Coca-Cola brand, but also making the process easy to understand for restaurants with limited time and attention.

Deliverables

- Brand alignment with Coca-Cola guidelines - Information hierarchy - Visual storytelling - Improving clarity and scannability

My assignment was to design a flyer that clearly communicated the DeliverMore concept to restaurant owners. The goal was not only to explain the steps required to get started, but also to demonstrate how participation could positively impact their Uber Eats performance. A key challenge was balancing brand consistency with clarity. The design needed to align with Coca-Cola’s established visual identity while remaining structured and easy to scan. Early iterations revealed that transparent overlays and a horizontal layout reduced contrast and disrupted the logical flow of information. Based on this feedback, I restructured the layout to improve hierarchy and readability. Transparent layers were replaced with solid colour blocks to strengthen contrast and visual separation. The format was shifted to a vertical orientation, allowing the process to unfold step-by-step in a clear, linear sequence. Throughout the iterations, the focus remained on simplifying the message and removing unnecessary visual complexity. Each step was clearly defined and supported by visual cues, ensuring that the information could be understood quickly in a busy hospitality environment. The final design presents the collaboration between Coca-Cola and DeliverMore in a clear and structured way, emphasising ease of adoption while reinforcing brand credibility and commercial value.

Main Project Image
Main Project Image