Product Design & Branding
Designing a financial platform that makes stock gifting accessible
Monytri is a digital platform focused on making stock gifting easy, educational and accessible.
The project started from scratch and evolved into a fully launched website with a clear brand identity and conversion-driven UX.
During my internship I worked closely with the client and the design team, guiding the process from research and creative sessions to wireframes, visual design and final delivery.
Monytri operates in a complex financial domain where trust and clarity are essential. The challenge was to introduce stock gifting in a way that feels approachable, educational and reliable for first-time users.
Design process
- UX research & analysis
- Creative sessions & brand definition
- Information architecture & wireframing
- UI design & visual system
- Feedback loops & iteration
- Social & content templates
During my internship, I worked on the Monytri project, a product that started without a clear direction.
The client had an initial website, but lacked a cohesive vision and structure.
I contributed to the Creative Session with the client, helping analyse what worked and what didn’t in the existing product.
My role focused on translating these insights into concrete visual and content-driven guidelines.
To align on direction, I worked on moodboarding and helped define brand adjectives that guided later design decisions.
I also contributed to the sitemap, which formed the foundation for the UX and overall structure of the website.
During the design phase, I designed and iterated on key interfaces of the platform.
I explored inspiration per section and created wireframes to test hierarchy and clarity, which I then translated into visual interface designs.
Regular feedback sessions with the design team led to simplifying and refining the UI, especially around navigation and content structure.
A personal learning goal within this project was animation.
Through self-study, I applied subtle motion, among others on the about page, to support the experience without distracting from the core message.
As a final step, I designed social media templates to extend the visual identity beyond the website.
This project helped me grow in working with feedback, making design decisions, and contributing within a professional team in a complex financial domain.
The final design focuses on clarity, trust and guidance, helping users understand the concept of stock gifting step by step.